
第一回 2024年冬季スタディーツアー:
青少年のための商業リテラシーキャンプ
@中国-浙江省-義烏市


-Time Schedule-
Day 1 - December 19 (Thu.)
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18:00 Gather at the hotel lobby
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18:30 Team building and group dinner
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19:30 Orientation: Study Tour Schedule and Key Reminders
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20:30 Free time
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22:00 Rest and lights out
Day 2 - December 20 (Fri.)
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10:30-11:00 Closed Session: "Opening Ceremony & Entrepreneurship Sharing"
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How to efficiently overcome confusion and quickly find the right path for yourself?
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What were the key strategies for achieving fast commercialization and profitability in business?
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What were the pitfalls in entrepreneurship, and how can they be proactively avoided?
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11:00-11:30 Networking Session: "Business Opportunity Exchange & Resource Linking" — Regional Guests
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Share past industry experience: What resources can you bring to others?
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What future business areas require connections and resources?
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11:30-11:40 Practical Training: "Startup Group Competition" — All Participants
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Assign entrepreneurial practice groups and tasks
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Announce evaluation criteria, rewards, and action steps
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11:40-12:20 Workshop: "How to Achieve $100k Revenue from Scratch"
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Analyze real-world cases and reusable methodologies
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Conduct comprehensive market research to identify precise business opportunities
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Learn how to quickly implement ideas from perspectives such as traffic, operations, product, and finance
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Leverage resources efficiently to expand a small business quickly
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14:00-17:00 Field Study: "Practical Training at the World’s Largest Commodity Center" — Industry Mentors
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Understand the layout of different categories in the marketplace and trending products
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Customize product selection based on individual needs and practice negotiation
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Key considerations and common pitfalls in product sourcing and collaboration
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19:00-20:00 Team Debrief: "Deep Analysis and Application Post Field Study"
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Review daily goals and assess results
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Discuss practical applications and actionable steps based on field findings
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Day 3 - December 21 (Sat.)
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08:50-12:30 Field Study: "Tour of the Nation’s Top Sports Yoga Factory" — Responsible Hosts
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Visit the only fully digitalized production line in the region
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Analyze the current state and trends in the sports market, including product selection strategies
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Tour the sample room, learn about best-selling products, and participate in Q&A and collaboration discussions
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13:30-15:30 Field Study: "Tour of a Featured Accessories Factory with Retro-Chic and Traditional Designs"
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Learn about every step of the accessory production process, including cost analysis and quality assessment
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Understand regional differences in accessory selection for domestic and overseas markets
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View samples of trending products such as vintage styles, silver jewelry, and more while exploring partnerships
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16:00-18:00 Field Study: "Tour of a Top OEM Factory Producing for Major Influencers"
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Analyze performance differences across platforms and gain selection tips
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Key insights on factory selection, collaboration, and common mistakes for newcomers
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Learn how to test products with minimal cost and make a profit quickly
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19:00-20:00 Team Debrief: "Deep Analysis and Application Post Field Study"
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Reflect on daily goals, assess results, and discuss insights
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Debate how field studies align with real-world business operations versus preconceptions
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Day 4 - December 22 (Sun.)
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09:50-11:00 Closed Session: "Deep Analysis and Application Post Field Study"
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Recap the objectives and evaluate outcomes of the field study
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Analyze findings from multiple perspectives and determine practical applications
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Identify the right business track for yourself and strategize a 0-to-1 launch plan
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11:00-12:00 Practical Training: "TikTok Cross-Border E-Commerce: The Year of Opportunity"
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Breakdown of TikTokShop’s three e-commerce models and six major profit paths
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Overview of market status, user insights, and high-potential niches by country
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Case analysis of successful TikTok influencers and sellers
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Four steps to quickly set up an account from scratch
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14:00-15:00 Practical Training: "Xiaohongshu (Little Red Book) as a Profitable Platform"
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Analyze opportunities across major e-commerce platforms
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Unveil the nine high-yield niches on Xiaohongshu
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Learn about Xiaohongshu’s traffic structure, content distribution, and fundamental rules
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Decode the logic behind viral content with case studies
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Complete a real-time task during the session
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15:10-16:00 Closed Session: "Core Operational Strategies for E-Commerce"
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Learn about the stages and history of e-commerce development
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Conduct systematic analysis of “people, goods, and venues” for better execution
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Tips on niche selection, product matrix building, and structured implementation
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Understand platform algorithms and strategies to gain organic traffic
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Practice product selection, traffic generation, and avoid common mistakes
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16:10-16:40 Closed Session: "Essential Tools and Skills for E-Commerce"
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Core components of e-commerce operations
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Five daily operational strategies and nine levers to boost sales
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Trends and opportunities in small-to-medium enterprises across three sectors and ten tracks
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16:50-17:30 Closing Session: "Study Tour and Training Camp Graduation"
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Summarize key takeaways, areas for improvement, and action plans
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Award ceremony for individuals and teams, followed by distribution of prizes
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Certificate of completion presentation with commemorative photos and videos
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